The BOT Model - For companies wanting to accelerate their CRO efforts!
The BOT-model contains of three stages and is meant to strengthen the abilities to test and manoeuvre the entire chain of the CRO- process with high maturity. This includes not only marketing and business, but also tech and development teams.
Sunset of Google Optimize September 30th 2023 - What you need to do and what does this mean to CRO?
The Sunset of Google Optimize is released. This post covers what to think about, what you need to do. And an insight into markets shares and what will happen during 2023.
The Hippo and the Tech – Two pain points of CRO
Reflection and thoughts about the Hippo and the Tech. Two pain points in the world of CRO and Experimentation.
Asking ChatGPT: What is the difference between CRO and personalization?
We asked the ChatGPT: What is the difference between CRO and Personalization?
Asking ChatGPT: How do you create a data-driven organization?
We asked the ChatGPT: How do you create a data-driven organization?
