AB-test result interpreter

This analysis tool will give you ideas and recommendations to how to interpret the result from your AB-test. Simply fill in the 3 steps below to get your recommendations.
Disclaimer: The recommendations provided reflect only one perspective of many and are founded solely on my personal experiential knowledge, and not on any formally approved scientific research.

Step 1

What is the primary goal in your AB-test?


Step 2

What was the outcome of the ?



Step 3

What was the outcome of the secondary goal, the ?



Your result

Primary goal: -
Secondary goal: -
Clear results

Need any help with CRO or AB-testing?!